This has been probably the one that I have been the most excited to release. This collection is the epitome of the brand and I believe I found the direction I want to take this brand in. Streetwear, skatewear inspired by the indie, grunge and rock scene - the definition of “bad” company. When I say this, I don’t mean the word “bad” literally - rather the people characterised by conservatives as being different - the very people that I want to be around.
BAD COMPANY IS THE BEST COMPANY
PHOTOS BY: @2J.JOSH
MODELS FEATURED: @GS__STYLE__ @KOYUKICIVIC @JZSJACKSON